Great ideas often start with a rallying cry. Someone stands up
and says something intelligent, prescient and galvanizing and the
masses rally to the cause. Seed, an innovative and unique content
company, started the same way. We said, “Hey, this whole
advertising/entertainment/content thing demands that someone try
something different.”
Everyone knows what content is – it’s the stuff
we watch or read, listen to or participate in on a daily basis.
It’s what materializes on our TV screens, our computers,
our phones, our MP3 players and our radios. It’s information
presented in this modern age and is at it’s best when it
entertains and educates, when it surprises and delights the consumer.
Marketers need more of the stuff than
ever, and they need it quickly. They need it to be efficient,
creative and responsibly delivered. That’s where Seed comes
in. We’re uniquely qualified to make the great stuff – content – and
we do so in a better way, a different way.
What we do is integrate the previously separate worlds of content
development (the writing and creation of the idea), production
(shooting and editing and post-production) and distribution (custom
channel design, programming and implementation). That way, a marketer
or advertiser looking for content for any platform, can get it
all in one place with one vision and in one voice. Thus, this vertical
model is more efficient from both a creative and a time/cost perspective.
We draw on a very large network of multi-cultural, interdisciplinary
and international teams that fully comprehend our current culture,
today’s national and international trends, emerging technologies
and current fashions. This network supplies us with ever-changing
information on a day-to-day basis. We use this acquired information
to keep the content relevant to a specific and sophisticated audience.
While our model is new and innovative, our approach to business
is somewhat old school. We believe in relationships and we believe
in face-to-face contact. We don’t surround ourselves with
a network of assistants who speak to your assistants. We believe
in talking and doing things together.
Why do we do things this way?
In the end, it’s about the audience. The audience is ever
changing and the things they want to watch – content – is
based around their needs. We believe in being small and nimble
and fast and singularly focused which allows us to reach them faster
and in a more engaging way. It’s all about serving our consumers
in the best way possible.
We’re Seed. We’re a new kind of place that makes new
kinds of content in a new and uniquely innovative way.
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